Market growth refers to the increase in demand for goods and services within a specific market over time. This growth can be measured in terms of sales revenue, the number of customers, or overall market size. Factors contributing to market growth include economic conditions, technological advancements, and changes in consumer preferences. A growing market often attracts new businesses and investments, leading to increased competition. Companies may respond to market growth by expanding their product lines, improving services, or entering new geographic areas. Understanding market growth is essential for businesses to strategize effectively and capitalize on emerging opportunities.