A Market Entry Strategy is a plan that businesses use to enter a new market. This strategy outlines how a company will introduce its products or services to potential customers in a different geographical area or demographic. It involves analyzing market conditions, understanding customer needs, and assessing competition to determine the best approach for success. There are various types of market entry strategies, including exporting, joint ventures, and franchising. Each method has its advantages and disadvantages, depending on factors like investment, risk, and control. Choosing the right strategy is crucial for achieving long-term growth and profitability in the new market.