Homonym: Disruption (Disturbance)
Disruption refers to a significant change that shakes up the usual way of doing things. This can happen in various fields, such as technology, business, or even social norms. For example, the rise of smartphones disrupted the traditional telephone industry, leading to new ways of communication and interaction.
In a business context, disruption often comes from innovative ideas or products that challenge established companies. A classic example is Netflix, which transformed the way people consume entertainment, causing many video rental stores to close. Disruption can create new opportunities but also poses challenges for those who must adapt to the changing landscape.