Market coverage refers to the extent to which a company distributes its products or services across different market segments. It can be categorized into three main types: intensive coverage, where products are available in as many outlets as possible; selective coverage, where products are offered in a limited number of outlets; and exclusive coverage, where products are sold through a single or very few distributors. The choice of market coverage strategy depends on various factors, including the nature of the product, target audience, and overall business goals. Companies aim to optimize their market coverage to maximize sales while maintaining brand image and customer satisfaction.