"Manufacturing Consent" is a book by Edward S. Herman and Noam Chomsky that explores how media serves the interests of powerful elites. The authors argue that mass media operates within a framework that limits the diversity of viewpoints, effectively shaping public opinion and consent for policies that benefit those in power. The book introduces the "propaganda model," which explains how news is filtered through various institutions, including government, corporations, and advertisers. This model highlights the ways in which media content is influenced by economic and political factors, leading to a narrow representation of issues and perspectives in public discourse.