"Make It Stick: The Science of Successful Learning" is a book that explores effective learning strategies based on cognitive psychology research. The authors, Peter C. Brown, Henry L. Roediger III, and Mark A. McDaniel, emphasize that traditional study methods, like rereading and cramming, are often ineffective. Instead, they advocate for techniques such as spaced repetition and retrieval practice to enhance long-term retention. The book highlights the importance of understanding how memory works and the role of effort in learning. By applying these evidence-based strategies, learners can improve their ability to retain information and apply knowledge in real-world situations.