Maffra is a small town located in the Gippsland region of Victoria, Australia. It is situated along the banks of the Macalister River and is known for its agricultural activities, particularly dairy farming and horticulture. The town serves as a service center for the surrounding rural community and has a population of around 2,000 residents. The area around Maffra features scenic landscapes, including rolling hills and lush farmland. The town hosts various events throughout the year, such as the Maffra Agricultural Show, which showcases local produce and livestock. Maffra is also close to the Wellington Shire, offering access to natural attractions and recreational activities.