"Made to Stick" is a book by Chip Heath and Dan Heath that explores why some ideas are more memorable and impactful than others. The authors present a framework called the SUCCESs model, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. This model helps individuals and organizations craft messages that resonate with their audience. The book provides practical strategies for making ideas stick, using real-world examples and engaging anecdotes. By applying the principles outlined in the SUCCESs model, readers can improve their communication skills and enhance the effectiveness of their messages in various contexts, from business to education.