MUR, or the MUR (Minimum Unit Pricing), is a policy aimed at reducing alcohol consumption by setting a minimum price per unit of alcohol. This approach is designed to discourage excessive drinking, particularly among vulnerable populations, by making cheap alcoholic beverages less accessible. The policy has been implemented in various regions, including Scotland, where it has shown promising results in decreasing alcohol-related harm. By establishing a baseline price, MUR seeks to promote healthier drinking habits and reduce the negative social and health impacts associated with alcohol misuse.