MTVA stands for the Music Television Video Awards, an annual awards show that honors outstanding achievements in the music video industry. Established in 1984 by MTV, the event celebrates artists, directors, and producers who create innovative and impactful music videos across various genres. The awards are determined by a combination of public voting and industry experts, with categories that include Best Video, Best New Artist, and Best Collaboration. MTVA has become a significant cultural event, showcasing performances and premieres, while also reflecting trends in music and popular culture.