MTV3 is a Finnish television channel that primarily broadcasts news, entertainment, and lifestyle programming. Launched in 1997, it is part of the MTV network, which is owned by Nordic Entertainment Group. The channel is known for its focus on local content, including Finnish series and reality shows. In addition to entertainment, MTV3 provides comprehensive news coverage through its MTV Uutiset segment. The channel aims to keep viewers informed about current events in Finland and around the world. It is one of the most popular channels in Finland, attracting a diverse audience.