MTV Russia is a music and entertainment television channel that launched in 1998. It is part of the global MTV network, which is known for its focus on music videos, reality shows, and youth culture. The channel primarily broadcasts in Russian and features a mix of international and local content, catering to the tastes of Russian audiences. Over the years, MTV Russia has evolved to include various programming, such as music awards, talent shows, and lifestyle segments. It has played a significant role in promoting both international artists and emerging Russian musicians, contributing to the country's vibrant music scene.