MTV India is a popular music and entertainment television channel that launched in 1996. It is part of the MTV network, which is known for its focus on music videos, reality shows, and youth culture. The channel primarily broadcasts in Hindi and features a mix of international and Indian music, along with various shows that cater to the interests of young audiences. Over the years, MTV India has evolved to include a variety of programming, such as talent shows, talk shows, and lifestyle content. It has played a significant role in promoting new artists and music genres in the Indian entertainment industry, making it a key player in shaping youth culture in the country.