MGA Entertainment is a privately held toy company based in Van Nuys, California. Founded in 1979 by Isaac Larian, it is known for creating popular toy lines such as Bratz, L.O.L. Surprise!, and Little Tikes. The company focuses on innovative and engaging products for children, often emphasizing fashion and creativity. MGA has gained recognition for its ability to adapt to market trends and consumer preferences. Its toys often feature vibrant designs and interactive elements, appealing to a wide range of ages. The company has also expanded into various media, including television shows and online content related to its toy brands.