Luciano Benetton is an Italian entrepreneur best known as the co-founder of the global fashion brand Benetton Group. Born on May 13, 1935, in Treviso, Italy, he started the company in 1965 with his siblings. The brand gained fame for its colorful knitwear and innovative marketing campaigns that often addressed social issues. Under Luciano's leadership, Benetton expanded internationally, becoming a symbol of contemporary fashion. The company is recognized for its commitment to sustainability and social responsibility, often using its platform to promote awareness on various global topics, including human rights and environmental issues.