The Benetton Group is an Italian fashion brand known for its colorful clothing and innovative marketing strategies. Founded in 1965 by the Benetton family, the company initially focused on knitwear but has since expanded to include a wide range of apparel and accessories. The brand is recognized for its commitment to social issues, often using provocative advertising campaigns to raise awareness. Headquartered in Treviso, Italy, the Benetton Group operates several brands, including United Colors of Benetton and Sisley. The company has a global presence, with stores in numerous countries, and emphasizes sustainability in its production processes.