Loyalty marketing is a strategy used by businesses to encourage customers to continue buying their products or services. This approach often involves rewards programs, where customers earn points or discounts for their purchases. By creating incentives, companies aim to build long-term relationships with their customers, increasing repeat business and customer retention. Many businesses implement loyalty marketing through various channels, such as email, mobile apps, or physical loyalty cards. These programs can also provide valuable data on customer preferences and behaviors, allowing companies to tailor their offerings and improve customer satisfaction.