"Lower" refers to the act of reducing something in quantity, size, or intensity. For example, when a company decides to lower its prices, it makes products more affordable for consumers. This can lead to increased sales and customer satisfaction. In everyday life, people may lower their voices to speak more quietly in a library or lower the thermostat to save energy. The concept of lowering can apply to various contexts, such as temperature, volume, or cost, and is often associated with making adjustments to achieve a desired outcome.