Loughor is a small town located in Wales, specifically in the City and County of Swansea. It lies on the banks of the Loughor Estuary, which flows into the Bristol Channel. The town has a rich history, with evidence of human settlement dating back to the Roman period. The area is known for its scenic views and proximity to natural attractions, including Gower Peninsula, a popular destination for outdoor activities. Loughor is also home to the historic Loughor Castle, which dates back to the 12th century, adding to its cultural significance in the region.