Loco is a South Korean rapper and singer known for his unique style and contributions to the K-pop and hip-hop scenes. He gained popularity after winning the reality competition show Show Me the Money 4 in 2015, which showcased his impressive rap skills and creativity. Loco is signed under H1GHR MUSIC, a label co-founded by fellow artists Jay Park and Cha Cha Malone. His music often blends various genres, including R&B and trap, appealing to a wide audience. Loco has released several successful tracks and collaborations, earning recognition for his lyrical depth and engaging performances. He continues to be an influential figure in the South Korean music industry.