Literary promotion refers to the various strategies and activities aimed at increasing the visibility and readership of books and authors. This can include book signings, author interviews, social media campaigns, and participation in literary festivals. The goal is to engage potential readers and create interest in a specific work or author. Publishers, literary agents, and authors often collaborate on promotional efforts to reach wider audiences. Tools such as book trailers, press releases, and book reviews are commonly used to generate buzz. Effective literary promotion can significantly impact a book's success in the competitive publishing market.