Limited Release
A "Limited Release" refers to a product that is made available to the public for a short period or in restricted quantities. This strategy is often used in various industries, including wine, music, and fashion, to create exclusivity and increase demand. By limiting the availability, companies can generate excitement and encourage consumers to purchase quickly.
In the film industry, a limited release typically means that a movie is shown in select theaters rather than a wide release. This approach allows filmmakers to gauge audience reactions and build buzz before expanding to more locations. It can also help independent films gain recognition in a competitive market.