Brandon McCartney, also known by his stage name Lil B, is an American rapper and music producer. He gained fame as a member of the hip-hop group The Pack, which was popular in the mid-2000s. McCartney is known for his unique style and prolific output, releasing numerous mixtapes and albums that have garnered a dedicated fanbase. In addition to his music career, McCartney is recognized for his positive messages and motivational speaking. He often promotes themes of self-acceptance and creativity, encouraging his fans to embrace their individuality. His influence extends beyond music, as he engages with social issues and advocates for personal empowerment.