Levi Strauss & Co. is an American clothing company founded in 1853, best known for its denim jeans. The brand was established by Levi Strauss, a Bavarian immigrant, who initially sold dry goods to miners during the California Gold Rush. Over time, the company became famous for its durable and stylish jeans, particularly the iconic 501 model. Today, Levi Strauss & Co. operates globally, offering a wide range of apparel and accessories. The company emphasizes sustainability and ethical practices in its production processes, aiming to reduce its environmental impact while maintaining its reputation for quality and innovation in the fashion industry.