Levi Strauss was a German-American businessman best known for founding the company Levi Strauss & Co. in 1853. He is credited with creating the first blue jeans, which were originally designed as durable workwear for miners during the California Gold Rush. His innovative use of denim and copper rivets made the pants both practical and popular. The blue jeans quickly gained popularity beyond the mining community, becoming a staple in American fashion. Today, Levi's jeans are recognized worldwide and symbolize casual style. The brand has continued to evolve, offering a variety of clothing while maintaining its heritage in denim.