Lead Retrieval System
A Lead Retrieval System is a technology used primarily at events, trade shows, and conferences to collect and manage contact information from potential customers or leads. Attendees typically use devices like scanners or mobile apps to capture data from badges or business cards, streamlining the process of gathering leads for follow-up.
These systems help exhibitors and marketers efficiently organize and analyze the information collected, allowing them to prioritize leads based on interest and engagement. By integrating with customer relationship management (CRM) software, a Lead Retrieval System enhances the ability to nurture relationships and convert leads into sales.