Launching refers to the process of introducing a new product, service, or initiative to the market. This phase typically involves planning, marketing strategies, and promotional activities to create awareness and generate interest among potential customers. Successful launches often require thorough research and preparation to ensure that the offering meets the needs of the target audience. In the context of technology, launching can also refer to the deployment of software or applications. This includes making the software available for users, often accompanied by updates and support. Companies like Apple and Google frequently engage in launching new versions of their products to enhance user experience and functionality.