Latino advertising refers to marketing strategies specifically designed to reach the Latino community in the United States and other countries. This approach recognizes the unique cultural, linguistic, and social characteristics of Latino consumers, aiming to create messages that resonate with their values and experiences. Advertisers often use Spanish language content and culturally relevant themes to connect with this diverse audience. The growth of the Latino population has made this market increasingly important for businesses. Companies like Coca-Cola and Procter & Gamble have developed targeted campaigns to engage Latino consumers, understanding that effective advertising can lead to brand loyalty and increased sales.