Diversity advertising refers to marketing strategies that aim to represent and appeal to a wide range of cultural, ethnic, gender, and social groups. This approach recognizes the importance of inclusivity and seeks to reflect the diverse makeup of society in promotional materials. By showcasing different backgrounds and experiences, brands can connect more effectively with various audiences. Incorporating diversity in advertising can enhance brand reputation and foster customer loyalty. Companies like Nike and Coca-Cola have successfully implemented diversity advertising campaigns, highlighting their commitment to social responsibility. This practice not only promotes equality but also drives business growth by reaching untapped markets.