A landing page is a standalone web page designed specifically for a marketing or advertising campaign. Its primary goal is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter or making a purchase. Unlike regular web pages, landing pages focus on a single objective, making them more effective for targeted campaigns. Typically, landing pages include a clear call-to-action (CTA), concise information, and minimal distractions. They often feature elements like forms, images, and testimonials to build trust and engage visitors. By optimizing these pages, businesses can improve their conversion rates and achieve better results from their marketing efforts.