Lada is a Russian automobile manufacturer known for producing affordable and practical vehicles. Founded in 1966, the company is part of the AvtoVAZ group and has gained popularity in various markets, especially in Eastern Europe and Central Asia. Lada cars are often recognized for their simple design and durability, making them suitable for diverse driving conditions. The most iconic model from Lada is the Lada Niva, a compact SUV that has been in production since 1977. It is celebrated for its off-road capabilities and ruggedness. Lada continues to evolve its lineup, offering modern features while maintaining its reputation for reliability and value.