AvtoVAZ is a Russian automobile manufacturer founded in 1966, known for producing the popular Lada brand of cars. The company is based in Togliatti, Russia, and has played a significant role in the country's automotive industry. AvtoVAZ produces a range of vehicles, including sedans, hatchbacks, and SUVs, catering to both domestic and international markets. In 2016, AvtoVAZ became part of the Renault-Nissan-Mitsubishi Alliance, which helped modernize its production processes and expand its vehicle lineup. The company has faced various challenges, including economic fluctuations and competition, but continues to be a key player in the Russian automotive sector.