Lactation Consultants are trained professionals who specialize in helping new mothers with breastfeeding. They provide guidance on proper techniques, positioning, and addressing common challenges such as latching difficulties or low milk supply. Their goal is to support mothers in achieving their breastfeeding goals and ensuring a positive experience for both mother and baby. These consultants often work in hospitals, clinics, or private practice and may hold certifications from organizations like the International Board of Lactation Consultant Examiners. They also educate families about the benefits of breastfeeding, including its nutritional advantages and emotional bonding between mother and child.