LaVar Ball is an American entrepreneur and former professional basketball player, best known for his outspoken personality and his role in promoting his sons, Lonzo Ball, LiAngelo Ball, and LaMelo Ball. He gained significant media attention for his bold claims about their basketball abilities and his vision for their careers. In addition to being a father, LaVar founded the sports apparel company Big Baller Brand, which aims to market athletic gear and shoes. He has also appeared on various television shows and podcasts, where he shares his views on sports, parenting, and business.