Big Baller Brand is a sports apparel company founded in 2016 by LaVar Ball, a former professional basketball player, and his family. The brand gained attention for its bold marketing strategies and its association with the Ball family, particularly Lonzo Ball, who was drafted into the NBA. Big Baller Brand offers a range of products, including shoes, clothing, and accessories. The brand's signature product is the BBB ZO2 sneaker, which was initially priced at $495, sparking both interest and controversy. Big Baller Brand aims to promote a lifestyle of confidence and ambition, encouraging athletes and fans to embrace their individuality and strive for greatness.