La Nueva Canción is a music movement that emerged in Latin America during the 1960s and 1970s. It combines traditional folk music with contemporary styles, often addressing social and political issues. Artists aimed to raise awareness about injustices and promote cultural identity through their songs. Key figures in this movement include Mercedes Sosa and Victor Jara, who used their music to advocate for human rights and social change. The movement played a significant role in the resistance against oppressive regimes in countries like Chile and Argentina, making it a powerful form of artistic expression and activism.