The Korea Fair Trade Commission (KFTC) is a government agency in South Korea responsible for promoting fair competition and protecting consumer rights. Established in 1980, the KFTC enforces laws against unfair business practices, such as monopolies and deceptive advertising, to ensure a level playing field for all businesses. The KFTC also conducts investigations and imposes penalties on companies that violate competition laws. Additionally, it provides guidance and education to businesses and consumers about fair trade practices, aiming to foster a healthy economic environment in South Korea.