The Kool-Aid Man is a fictional character and mascot for Kool-Aid, a popular flavored drink mix. He is depicted as a large, anthropomorphic pitcher filled with Kool-Aid, often bursting through walls to deliver his refreshing beverage. His signature catchphrase is "Oh yeah!" which he exclaims when making an entrance. Introduced in the 1950s, the Kool-Aid Man has become an iconic figure in American pop culture. He is often featured in commercials and promotional materials, emphasizing the fun and enjoyment of drinking Kool-Aid. His character represents the playful and vibrant nature of the drink, appealing to both children and adults.