Kitsuné is a Japanese word that translates to "fox" in English. In Japanese folklore, kitsuné are often depicted as intelligent beings with magical abilities, capable of shape-shifting into human form. They are considered messengers of the rice deity Inari and are associated with prosperity and fertility. In modern culture, Kitsuné is also known as a fashion brand and music label founded in 2002 by Gildas Loaëc and Masaya Kuroki. The brand is recognized for its stylish clothing and eclectic music compilations, blending various genres and promoting emerging artists.