"Kiss 100" is a popular radio station based in London, known for its focus on contemporary music, particularly pop, R&B, and dance genres. It targets a youthful audience and features a mix of music, entertainment news, and engaging talk shows. The station aims to keep listeners updated on the latest hits and trends in the music industry. In addition to music, "Kiss 100" often hosts events and promotions, connecting with its audience through social media and live performances. The station is part of the larger Kiss FM network, which operates in various locations, providing a consistent brand experience for fans of modern music.