Kerning refers to the adjustment of space between individual letters in a word. This typographic technique helps improve readability and visual appeal by ensuring that letters are evenly spaced. Proper kerning can make text look more professional and polished, while poor kerning can create awkward gaps or overlaps that distract the reader. In typography, kerning is often confused with tracking, which adjusts the spacing across an entire word or sentence. Designers use kerning to enhance the overall aesthetics of text in various mediums, including print, web design, and branding. Effective kerning contributes to a cohesive and harmonious appearance in written communication.