Kardzhali is a town located in southeastern Bulgaria, serving as the administrative center of the Kardzhali Province. It is situated near the Arda River and is known for its picturesque landscapes, including the nearby Kardzhali Reservoir. The town has a rich history, with archaeological sites that date back to ancient times. The population of Kardzhali is diverse, with a mix of ethnic groups, including Bulgarian, Turkish, and Roma communities. The town features several cultural landmarks, such as the Kardzhali Historical Museum and the Rock Phenomena of the Devil's Bridge, attracting both locals and tourists interested in exploring its heritage and natural beauty.