"Kapuso" is a term used in the Philippines to refer to the viewers and supporters of the GMA Network, a major television network. The word translates to "one who has a heart" and signifies a sense of community and belonging among its audience. The network is known for its diverse programming, including news, entertainment, and reality shows. The Kapuso brand is also associated with various charitable initiatives, reflecting the network's commitment to social responsibility. Through programs like Kapuso Foundation, the network engages in outreach activities to help those in need, further strengthening the bond between the network and its viewers.