"Kapamilya" is a term used in the Philippines to refer to members of a family, but it has also become a brand associated with the ABS-CBN Corporation, a major media and entertainment company. The term signifies a sense of belonging and connection among its audience, emphasizing the idea that viewers are part of the ABS-CBN family. The Kapamilya Network offers a wide range of programming, including television shows, movies, and news. It aims to entertain and inform its audience while fostering a strong community spirit. The network has a significant cultural impact in the Philippines and among the Filipino diaspora worldwide.