Kaiser Jeep Corporation was an American automobile manufacturer formed in 1969 when the Kaiser Motors Corporation acquired the Jeep brand. The company focused on producing rugged vehicles, particularly the iconic Jeep Wrangler, which became popular for off-road adventures. In 1970, Kaiser Jeep was sold to American Motors Corporation (AMC), which continued to produce Jeep vehicles. The brand became synonymous with outdoor and recreational activities, contributing to the growth of the SUV market in the United States. The Jeep brand remains a significant part of the automotive industry today.