K Music refers to the vibrant music scene originating from South Korea, which encompasses various genres, including K-pop, K-hip hop, and K-indie. It has gained global popularity, characterized by catchy melodies, impressive choreography, and visually appealing music videos. Artists often collaborate across genres, creating a diverse sound that appeals to a wide audience. The rise of K Music can be attributed to the influence of social media and streaming platforms, allowing artists to reach international fans. Major entertainment companies, such as SM Entertainment and YG Entertainment, play a significant role in producing and promoting these artists, contributing to the genre's rapid growth and cultural impact worldwide.