K-hip hop, or Korean hip hop, is a music genre that blends traditional hip hop elements with Korean culture and language. It emerged in the early 1990s and has since grown in popularity, featuring artists who incorporate various styles, including rap, R&B, and trap. Notable figures in K-hip hop include Jay Park, Zico, and Dok2, who have contributed to the genre's evolution and global reach. The K-hip hop scene is characterized by its vibrant underground culture, with numerous independent labels and artists gaining recognition. Events like AOMG and H1GHR MUSIC showcase talent and foster collaboration among artists. K-hip hop has also influenced mainstream Korean music, contributing to the broader K-pop phenomenon.