Juul Labs is a company that produces electronic cigarettes, commonly known as e-cigarettes or vapes. Founded in 2015, it quickly gained popularity for its sleek design and variety of flavors. The devices use nicotine salts, which provide a smoother vaping experience compared to traditional cigarettes. The rise of Juul has sparked discussions about vaping and its health effects, particularly among young people. In response to concerns about youth vaping, Juul Labs has implemented measures to restrict sales and marketing practices. The company aims to promote its products as a less harmful alternative to traditional tobacco products.