A juice pouch is a small, flexible container designed to hold liquid beverages, primarily fruit juices. Typically made from plastic or foil, these pouches are lightweight and easy to carry, making them popular for children's lunches and on-the-go consumption. They often come with a straw for convenient drinking. Juice pouches are available in various flavors and brands, catering to different tastes and dietary preferences. Many are fortified with vitamins and minerals, appealing to health-conscious consumers. The packaging is often colorful and features characters or themes to attract children, enhancing their appeal in the market.