The Journal of Marketing Research is a scholarly publication that focuses on the field of marketing research. It features articles that present new methodologies, theoretical advancements, and empirical studies related to marketing. The journal aims to bridge the gap between theory and practice, providing valuable insights for both academics and practitioners in the marketing field. Published by the American Marketing Association, the journal is known for its rigorous peer-review process, ensuring high-quality research. It covers a wide range of topics, including consumer behavior, market analysis, and advertising effectiveness, making it a key resource for those interested in understanding market dynamics and consumer preferences.